AXA Turkey and Kantar joined forces to present an insightful survey that uncovers the social dynamics and motivations surrounding sports in Turkey. With a sample size reflecting a cross-section of the Turkish population, the study revealed astonishing enthusiasm for sports, alongside gender-based differences in sporting interests.
An overwhelming 78% of adults in Turkey are keen followers of at least one sport. Unsurprisingly, soccer leads the pack with a regular following of 43%. Close contenders include volleyball at 21%, swimming and other water sports at 18%, as well as basketball and fitness, each attracting 15% of the sporting population. In contrast, the proportion of those not engaged with any sport accounts for only 21.6% of the population.
Active Participation in Sports Uncovered
The survey sheds light on how sport serves not only as entertainment but as a crucial component of a healthy, active lifestyle in Turkey. Notably, a significant portion of respondents actively participate in the sports they follow. Among soccer enthusiasts, 58% step onto the field themselves, while 60% of volleyball fans do the same. Interests in sports like swimming, basketball, and fitness are growing, signaling a nationwide trend towards healthier living across diverse age and socio-economic segments.
AXA Turkey’s Commitment to Active Living
AXA Turkey endorses sport as a pillar of well-being and actively engages in initiatives that motivate individuals to embrace active lifestyles. Through strategic partnerships and social responsibility programs, they embody their commitment to safeguarding what matters most for humanity’s progress.
